Success is simple: All you need to do is learn the best way to utilize your profession exactly the same manner Hendrix used his guitar.” – Hugh MacLeod, Gaping Void
Back in 2009, Hugh MacLeod wrote a novel entitled Blow Off Everybody. Hugh shared some of his insights predicated on his path to entrepreneurship. It’s an excellent novel. But even better is that every day, he sends out a daily e-mail with a brand new cartoon. Every day he creates something new.
Most of the time they’re amusing; lots of the time they get you believe. Occasionally they make you mad, particularly if you are not doing something you ought to do and Hugh merely kicked you in the tail. Every so often, they get you cry. I have likely lost a lot of the executive suite with that last sentence, but read on. It gets better.
#1: If you are not creating trouble, you are not creating much.
Take from that what you’ll. No trouble equals status quo. This is the reason HP’s thought to lay off 25,000 individuals is a poor notion. That is not the sort of problem Hugh is referring to. He is talking about shaking it up.
#2: Ignore everybody. The essence of this, in my perspective, is focus, focus, focus in your core craft, on the one thing you need to have more than anything. And do not pay attention to the chatter of the masses. I consider makers, hackers, and inventors are generally in this way. They’re only doing their thing. Did you read about the CNET story about Eric Simons who squatted at AOL for two months? Right or wrong, the 19-year old entrepreneur dismissed the rules. Read: Meet the tireless entrepreneur who squatted at AOL by Daniel Terdiman.
#3: Dying young is overrated. Take good care of yourself. It is very easy to work longer hours when yourself truly love what you are doing. It is simple until your back goes out. It is simple until yourself can not do what Eric Simons did and stay up until four in the morning working. Oh, wait, it’s four in the morning. 4:09am.
#4: Companies that squelch creativity cannot compete with companies that champion creativity. Zappos, Amazon, Google and other newer players got where they’re by being nimble, creative, and persistent about great customer care. Okay, Google isn’t constant about customer service, nevertheless they do rock on user experience. Plus, Google engineers are motivated to take 20 percent of their time to work on something business-connected that interests them personally.
#5: The world is transforming. Yada, yada, yada, right? The one thing that’s constant is change. However, are yourself shifting with it? I have been picking on Hewlett Packard, and Best Buy, and others a bit recently since they’re sticking with strategies which have proven not to work. Name five businesses which have laid off a lot of people who has bounced back to market leader status? Can you psi the answer?
Two bonus GapingVoidisms for the manufacturer startup bunch:
#1: If your biz plan depends on you suddenly being “discovered” by some big shot, your plan will most likely fail.
#2: Beware of turning hobbies into occupations. It is a big ouch for most manufacturers. You’re doing just that – turning your passion into a business. There is a means to do it right, but it’s not simple. The most effective post I have seen on it comes from Wired’s Chris Anderson who shared Ten Rules for Manufacturer Companies (I first read it at Ponoko, so that is the link I am sharing). First rule from Chris: Make a profit. Simple to laugh at and say, “so clear” but tons of folks miss it…
Hugh MacLeod will make you think otherwise, to question what you consider. He’s the Jimi Hendrix of animations and thoughtful expressions that move you to action. Chris encourage you to register for his day-to-day e-mail and revel in his wit and his heart.